Capitalising on your audience
Every gig is a marketing opportunity. You need to make sure all your hard work on the road is converting into a fan base you can cultivate. This means getting the emails of enthusiastic audience members, encouraging them to follow you on facebook, twitter, snap chat, not just by asking but by offering incentives like free tracks. This fan database will be invaluable to you when it comes to turning to working out what your fans will buy from you.
About the instructor
The Featured Artists Coalition (FAC) was founded in 2009 to support, promote and protect the artist community in the music industry.
The FAC nurtures a community of artists and provides support, advice and education in order to empower artist entrepreneurs in the ever evolving music industry. This includes running workshops, mentoring and networking sessions for our members.
The FAC nurtures, develops, informs and defends these artists. We are the ’go-to’ home for support, answers... read more