Rapino Brothers' first big hit

Charlie Rapino
Charlie Rapino

Lesson time: (14min 34sec)

In this video, Charlie explains the genesis of Kym Mazelle's "Love Me The Right Way"

Course preview

This lesson is part of the course Get signed!
Watch a preview of the full course below.

Lesson transcript:

Music Lesson: From Bologna to London - The Rapinoe Brothers' Journey

In this next section, we're going to pick up on where we left off in Charlie's biography and go back to Bologna and his move to London. In doing so, we're going to look at some of the first case studies of the successes that the Rapinoe brothers had.

Bologna and the Transition to London

Charlie: Okay, I'd like to take the biography back a little bit to Bologna. You've come back from the States infused with all this incredible excitement of things that were happening in New York. It was the amazing house scene and everything that was going on with the clubs there.

  • You're back in Bologna.
  • You've met Marco.
  • How did your first big hit come about?

We were working out of the studio, where I was helping with the management because I needed to make a couple of bucks. Obviously, I came out of New York completely broke. Independent dance labels in Italy wouldn't pay; they were paying only legal advances.

I was friends with a manager called Stephen Budd, who used to manage Tony Visconti, and another guy called John Moss from Culture Club who I met at Virginia when they were touring in Milan. We went to meet them at a very important fair at the time.

Connecting with the Scene

We played for Bud, I played for Stephen Budd, and he said, "Listen, you're all over the place. This is what's going on exactly on the underground scene in Italy and England."

It was the days of the Hacienda, it was the days of the Milk Bar in Sau Square, or Golden Square. This was around 1988.

  • Marco and I flew to England.
  • There were two other guys who decided to stay in Italy: Andrea and Sandro.
  • We were involved with a record called Tingo Tango on Champion Records.

Discovering Opportunities

Upon arriving in London, a record was being played on Radio 1. This was pre-Internet, so you wouldn't know if someone was playing your record.

It was the week that Black Box - Right on Time went to number one on a little label called Deconstruction. We met Francesca Nezi, who was managing DJs, at a club called the Milk Bar for a night called Swoon, featuring Paul Oakenfold and Danny.

We went to the DJ booth with no idea what we were doing. At that time, narcotics played a very important role in youth culture. It was the days of MDMA.

The Make-or-Break Moment

We worked in an unbelievable basement in Soho. Francesca introduced us to the crowd: "Yo, Tarapino brothers! We got all your records!" They had all these white labels.

Returning to Italy, one day I said to Marco, "Let's move to England, screw it, let's give it a shot for six months." So, I had a banged-up BMW, loaded the trunk and showed up at Stephen Budd's office, saying, "We're here to do war, to make records."

He gave us a space upstairs. We were in Primrose Hill before it became fashionable.

Embracing the Struggles

It was quite a dump. I like dumps. I think it's very important for you people out there: Please stay in the dump.

  • Stay in the dump.
  • The dump gives life to plants while diamonds don't grow anything.

Just to discuss something related to the last section we talked about: don't chase the trend. Make the trend and swim against it. Staying in the dump helps establish the trend.

Making Records in Primrose Hill

So, in Primrose Hill, we were given this space to make records. We started pushing them in the market. Kiss FM was a pirate station at the time, and they began playing our records.

Until one day, we were in the studio doing a track, a very deep Italian house song, very piano oriented. It's obvious that Italian musicians have an innate sense of melody. Marco was an extremely gifted melodist, and that's what I think made us different.

While English kids or the French were focused on technology, we embraced a bit of improvisation.

The Right Mistake

That's what you refer to as "the right mistake," isn't it?

Charlie: It's the right mistake!

Back in Primrose Hill, there was a multitrack by Kim Mael, this big diva, and I literally snuck in and put on a DAT. We went back to the studio and built a track around the melody. It was called Love Me the Right Way.

  • Kim was a very gifted artist.
  • We did the record in four hours.

After two days, the two Irish kids were excited about our white label. Then came a call from Stephen Budd, who was contacted by Nick Phillips from MCA, saying, "You have two ways out here: come clean or I take you to court."

From Demo to Hit

We decided to come clean and needed to resync with them. Our studio, about half the size of this room, was where we also slept.

We had a Fostex eight-track machine, very basic equipment, and a sampler we ran live from MIDI. Honestly, it looked like a dump. We had a resident rat in the kitchen.

In this case, the white label with Kim became the demo. Then it exploded on Kiss FM. Nick said, "Let's make a deal." We signed with Logic Records, and the record skyrocketed in the clubs.

The Success of Love Me the Right Way

We assembled everything very quickly. I was specialized in edits, and there's one edit on that record that still baffles us, Marco said, "I don't know how you did it."

It turned out that I cut a vocal incorrectly, which opened a little loop we didn't understand where it came from.

I said, "This is okay, sounds good." It was an event that happened out of my ignorance. Sometimes, doing things wrong turns out right.

Marco and I used to argue because he's a serious musician, while I often changed notes randomly. But it was our contrasts that made us unique.

Ultimately, this record, Love Me the Right Way, exploded. We ended up on Top of the Pops, signed to Arista in the UK, and reached number four on the Billboard chart in the States.

We were selling copies when 250,000 was a huge deal, it was a different era for the industry.

About the instructor

Charlie Rapino
Charlie Rapino

Charlie started in the music industry as a freshly minted lawyer, promoting gigs by bringing the likes of Iggy Pop and Patti Smith to a radical Italian university crowd. After working at the notorious Record Plant NYC and soaking up the house scene, he formed the Rapino Brothers with Marco Sabiu, moved to London in 1990 and never looked back. There they took the decade by storm, producing and recording records. After their first hit with Kym Mazelle's Love Me The Right Way, they masterminded Take That's first hit and produced, mixed and fixed many major pop acts during the 1990s, from Kylie to Primal Scream. In 1997, Charlie was the "on air" producer for BBC's "Get Your Act Together", followed by "Full Frontal" on Channel 4. From 1999 to 2004 he was A&R Director for Sony Music International. His energy never lets up. Over the years he has divided his time between management consultancy for Ennio Morricone, consultancy for Rolling Stone magazine, soundtrack work and production consultancy for movies and games (including fixing Iggy Pop to do the voice-overs on the Driver 3 video game), and signing and managing acts through his joint venture label with Sony, Stud Records. In Get signed!, Charlie pulls back the curtain on decades of production and A&R experience to show you exactly what labels listen for, how to shape and present your act, and what it really takes to get noticed and land a deal. read more

What's included?

16 lessons (2h 16m)
Advanced video features
Mobile, tablet & desktop
100% satisfaction guarantee
View course info